Eitan Chitayat leads Natie, a creative branding agency based in Tel Aviv.
I originally met Eitan at the founding of the Entrepreneurs Organization chapter in Tel Aviv. When it comes to branding, he’s a creative genius. He’s also the author of the extraordinary “I’m that Jew” viral youtube video that got more than 10 million hits on various social channels.
(8:25) Leveraging technology to connect with clients
(10:25) About that friend in Paris…during those three days of terror
(12:53) Behind the scenes of the video production
(16:33) Releasing the awe-inspiring video
(21:24) Jewish advocacy
(24:53) Eitan’s brand strategy
(31:42) Articulating the story everyone wants to hear
(42:37) Why is there so much noise in the world?
(46:33) How the Golden Rule can motivate people to act like a human being
(51:41) Benefits of avoiding negativity on social media
(52:52) Teaching the children well
(56:26) Eitan’s heroes: Tanenbaum and Collins
(58:47) Spotlighting individuals who he admires
(1:02:32) The impact Dana Satterwhite had on Eitan
(1:04:14) The marvelus sound of silence
(1:05:29) The magic touch of a sister
(1:09) Keats and Tolkien as great writers