Guy Spier interviews Eitan Chitayat who leads Natie, a creative branding agency based in Tel Aviv
June 29, 2020

Eitan Chitayat leads Natie, a creative branding agency based in Tel Aviv.

I originally met Eitan at the founding of the Entrepreneurs Organization chapter in Tel Aviv. When it comes to branding, he’s a creative genius. He’s also the author of the extraordinary “I’m that Jew” viral youtube video that got more than 10 million hits on various social channels.

Episode Notes

I’m that Jew
Eitan on twitter
Natie
Blog Post
Episode Transcript

Content

(8:25) Leveraging technology to connect with clients 
(10:25) About that friend in Paris…during those three days of terror 
(12:53) Behind the scenes of the video production 
(16:33) Releasing the awe-inspiring video 
(21:24) Jewish advocacy 
(24:53) Eitan’s brand strategy 
(31:42) Articulating the story everyone wants to hear 
(42:37) Why is there so much noise in the world? 
(46:33) How the Golden Rule can motivate people to act like a human being 
(51:41) Benefits of avoiding negativity on social media 
(52:52) Teaching the children well 
(56:26) Eitan’s heroes: Tanenbaum and Collins
(58:47) Spotlighting individuals who he admires 
(1:02:32) The impact Dana Satterwhite had on Eitan 
(1:04:14) The marvelus sound of silence 
(1:05:29) The magic touch of a sister 
(1:09) Keats and Tolkien as great writers 

I’m a Zurich based investor. Since 1997, I’ve managed a privately offered investment fund known as the Aquamarine Fund.

I am also the author of a book titled The Education of a Value Investor, which was published in 2014.

As I wrote in my book, we are all a work in progress. This site documents my ongoing quest for “wealth, wisdom and enlightenment”.

I have created a /now page – inspired by Derek Sivers

I’m a Zurich based investor. Since 1997, I’ve managed a privately offered investment fund known as the Aquamarine Fund.

I am also the author of a book titled The Education of a Value Investor, which was published in 2014.

As I wrote in my book, we are all a work in progress. This site documents my ongoing quest for “wealth, wisdom and enlightenment”.

I have created a /now page – inspired by Derek Sivers